Experiential Marketing
THRIVE Pink
Cocktail hour + reception honoring survivors of breast cancer, with guests of honor, Bill and Giuliana Rancic.
Type: Celebrity Booking, Fundraising, Gala
Coordinated Celebrity Speakers
Coordinated Venue
Managed Contracted Temporary Employees Including Set Up Staff, Photographers, And Caterers
Oversaw Graphic Designer & Printers
Executed Media Campaign (Print & Digital)
Oversaw Ticket Sales
Created Budget And P&L Analysis
Programs Used: Workfront, Adobe Photoshop Cs6, Adobe InDesign, Slack, Eventbrite, Oracle, OnBase
Excalibur Awards
Awards recognizing top executives for their business achievements and civic contributions in Broward & Palm Beach Counties.
Type: Celebrity Booking, Fundraising, Gala
Coordinated Venue
Managed Contracted Temporary Employees Including Set Up Staff, Photographer, And Caterers
Oversaw Graphic Designer & Printers, As Well As Giveaways
Executed Media Campaign (Print & Digital)
Oversaw RSVPS
Created Budget And P&L Analysis
Programs Used: Workfront, Adobe Photoshop Cs6, Adobe InDesign, Slack, Eventbrite, Oracle, OnBase
Secret Supper Series
Restaurant gatherings where the location of meals is not revealed until the day of the event. Restaurants: Ouzo Bay Boca Raton and NYY Steak.
Type: Dinner Series
Coordinated Restaurants
Constructed Menu with Head Chef
Coordinated Graphic Design
Managed Temporary Staff, Such As Volunteers And Photographers
Created Budgets And P&L Analyses
Programs Used: Workfront, Adobe Photoshop Cs6, Adobe InDesign, Slack, Eventbrite, Oracle, OnBase
Prime Life
A panel of experts about topics that affect the 50+ community.
Type: Expo, Educational Seminar
Coordinated Venue
Managed Contracted Temporary Employees Including Set Up Staff, Photographers, And Caterers
Oversaw Graphic Designer & Printers, As Well As Giveaways
Executed Media Campaign (Print & Digital)
Oversaw RSVPs
Created Budget And P&L Analysis
Programs Used: Workfront, Adobe Photoshop Cs6, Adobe InDesign, Slack, Eventbrite, Oracle, OnBase
Unscripted with Mitch Albom
Two-city event with over 300 attendees, showcasing award-winning author, Mitch Albom.
Type: Celebrity Booking/Book Signing/Seminar
Contracted Celebrity Author, Mitch Albom
Coordinated Venue
Managed Contracted Temporary Employees Including Set Up Staff, Photographer, On Site Book Sellers And Caterers
Oversaw Graphic Designer & Printers
Executed Media Campaign (Print & Digital)
Oversaw Ticket Sales
Created Budget And P&L Analysis
Programs Used: Workfront, Adobe Photoshop Cs6, Adobe InDesign, Slack, Eventbrite, Oracle, OnBase
Prime Expo
Prime Expo was a one-day expo featuring 100 exhibitors, live entertainment and expert speakers presenting the latest on health and wellness, financial planning, travel, relationships for the 50+ community. This expo was put on twice, once in May & once in November.
Type: Expo/Tradeshow
Coordinated venues.
Managed contracted temporary employees including -set up staff, photographer, and caterers.
Oversaw graphic designer & printers.
Contacted speakers and constructed schedules.
Executed media campaigns (print & digital).
Created budget and P&L analysis.
Programs Used: Workfront, Adobe Photoshop Cs6, Adobe InDesign, Slack, Eventbrite, Oracle, OnBase