EDUCATION

Candidate for Master of Business Administration degree, December 2027

• Major: Marketing, Managing Organization

• Member: Women’s Business Association, Marketing Club         

Bachelor of Science

• Major: Hospitality Management 

• Leadership Positions: LEAD Scholars Academy Secretary, Knights Go Pink Bras for a Cause Event Producer, Rosen College Peer Outreach Mentoring Program (POMP) Mentor

• Study Abroad: Culinary and culture program across Monaco, Italy, France, Germany, and Switzerland.

Experience

• VP of Marketing & Business Development, 2023 - Present

  • Lead a cross-functional team of sales, marketing, and operations professionals to align brand messaging, streamline workflows, and improve efficiency across departments.

  •  Execute omnichannel advertising campaigns, leveraging data analytics to optimize automation, enhance brand engagement, and improve marketing efficiency.

  • Optimized marketing and operational budgets, strategically allocating resources to maximize ROI and improve P&L efficiency across digital, print, social and experiential campaigns.

• Director of Marketing, 2021 - 2023

  • Developed targeted advertising, PR, promotions initiatives that generated a 500% annual ROI, contributing to a total sales volume exceeding $600M.

  • Designed and launched a client retention program, leveraging consumer insights and segmentation strategies, achieving an 11:1 ROI and enhancing customer loyalty.

  • Spearheaded the creation and execution of omnichannel marketing campaigns, including 30-second video ads in 6,000 NYC taxis, regional TV commercials, digital retargeting campaigns, and social media activations, driving increased brand engagement and lead generation.

• Marketing Manager, 2019-2021

  • Led data-driven, multi-channel marketing campaigns, leveraging consumer insights to enhance brand awareness, optimize audience segmentation, and accelerate lead generation.

  • Pitched, negotiated, secured, and maintained a multi-year exclusive, strategic partnership with a Platinum Club, expanding our luxury market footprint, driving a 240% increase in customer lifetime value, and strengthening market share.

• Events Producer

  •  Managed P&Ls and budgets of up to $500K, negotiating and implementing vendor agreements to optimize partnership opportunities.

  •  Led advertising campaigns integrating PR, media, and promotions to maximize sponsorship visibility and event attendance.

  •  Conducted market research to identify and secure high-value sponsorships, driving revenue growth and brand expansion.

ADDITIONAL DATA

• Technical Skills: Workfront, Trello, Asana, MailChimp, SendGrid, Workday, HubSpot, Microsoft Excel, Google Analytics, Adobe Photoshop, Adobe InDesign

• Awards: Rising Star Under 40 - Prestigious Women's Awards 2023 (South Florida Business & Wealth), Innovator of the Year – Up & Comer Awards 2023 (South Florida Business & Wealth)